Monitor Your Business (And Competitors) Using Google Alerts
It’s difficult to manually keep track of who is saying what about your business and its products online, but Google Alerts goes a long way to help you automatically monitor your online buzz. It’s a free service that anyone can configure to receive email notifications whenever you or your business is mentioned in websites and blogs. You can also use it to keep track of how your competitors are faring in your niche, and what marketing strategies they are using.
A Google Alerts Example
Here’s an alert I set up for my business:
Putting double quotation marks in between the business name ensures that only results with the full business name will be returned. I also added “toowoomba” as there are other businesses overseas with similar names, and I don’t want the results to include them. You can also use the minus operator to exclude certain results, just like in Google search (for example: “- brisbane”). Visit Google’s help page for a more complete guide.
Using Google Alerts for your business is a really invaluable way to keep a pulse of your online presence. If you own a business and have not already set this up you are truly missing out!
